Diwali Blast at Hero MotoCorp: Sells 1 lakh plus units on Dhanteras

Hero MotoCorp Limited is celebrating Diwali with great gusto. One of the top two-wheeler manufacturers in India, Hero MotoCorp has clocked a sales of over 1 lakh units on the eve of Dhanteras, an Indian festival that was celebrated on 11 November this year. The given stats are something that none from the market ever expected, neither the industry adroits nor the competition, not even the related media! It can be said, and is quite clear, that the huge sales digital can be credited to Hero Splendor and Passion, both commuter segment bikes. The staggering sales has been because of the love and popularity gained by both these bikes. And why just these two, both the scooter launched by Hero MotoCorp, Pleasure and Maestro, have as well contributed to the huge numbers. The recently launched Ignitor has also fetched quite much sales. Also, the revamped models of Hunk and Xtreme also brought in quite sufficient sales, sufficient enough to be proud about.

However, as per the company stats, the largest-sales gathering bike has been Splendpr, which brought a sales of around 40,000 units on just a single day, Dhanteras. This, to be noted, alone has raised the company's overall sales records for the month. Must to be mentioned here is the fact that Splendor happens to be the company's most sold model all over the world. The company had already sold somewhere close to 1.8 lakh units of Splendor during October this year. While this same bike had sold way more than 1.4 million units since April till October, with Passion clocking 8 lakhs plus units in this same time. The company sure is delighted (might be beaming more than any diwali lamp, smirk).

Senior Vice President, Marketing and Sales, Anil Dua, on the occasion says, “With overwhelming demand for our range of models, we have sold over one lakh two-wheelers on Dhanteras. We expect this trend to persist, and are looking at posting record retail sales this festive season. Adding to this festive cheer is our brand new motorcycle – the Passion X Pro. Meanwhile, Splendor continues to consolidate its position as the world’s largest-selling motorcycle brand, with over 14 lakh unit in despatch sales so far this year (April 2012 – October 2012). Customers have been lapping up our strong brands such as Splendor and Passion as well as our new models like Maestro and Ignitor – thus handsomely driving our overall volumes.”