First Mobile Outlet by Harley-Davidson Showcased at The India Bike Week

Just like every edition, this year's India Bike Week will once again witness a good number of Harley-Davidson motorcycles at the venue in Goa, the manufacturer to cash in on the interest generated at the event has come up with a creative idea to showcase its machines and to engage the spectators. The American manufacturer brought in a bus namely 'Legend on Tour' at the venue in which it will showcase its lineup and other accessories, it is almost like any other Harley outlet but it is on wheels. The bus is designed by Dilip Chhabria of DC design. Presently, the bus can be spotted at the mega event and if we look at the promotional campaigns and strategies of other companies that have worked to expand their reach, the ‘Legend on Tour’ is by far the most creative idea we have spotted. One can find original accessories, merchandise and bikes on the bus.

At the unveiling of this mobile outlet, Vikram Pawah, managing director, Harley-Davidson India said, “At Harley-Davidson we are always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. We have an expansive portfolio of 13 motorcycles and ensuring the right motorcycle is available at the right place at the right time is crucial to a great customer experience. 'Legend on Tour' is a strategic step undertaken by us to expand the reach of our brand and we are delighted to have DC Design, design it for us.”

Adding further to the talks, Dilip Chhabria, chief designer DC said, “Designing the 'Legend on Tour' for Harley-Davidson India has been an absolute pleasure. We wanted to create something that is at par with the Harley-Davidson dealership in terms of its look and feel. The brand's rich heritage has been a source of inspiration for us while designing the mobile dealership.”