Harley-Davidson Dealership Inaugurated In Jammu

The newly inaugurated dealership has both sales and service facilities

• With this, the total number of H-D dealerships in India stands at 32.
• Along with the brand’s range of bikes, official merchandise is also available there.
• The most affordable Harley is the Street 750, which is priced at Rs 5.34 lakh ex-showroom Delhi.

Harley-Davidson has inaugurated a new dealership in Jammu called Ridges Harley-Davidson, bringing the total count to 32 dealerships in the country. With the new dealership, Harley-Davidson aims to serve riders going to other tourist destinations up the valley and beyond. The brand believes the demand in Tier II cities is healthy enough to warrant its presence. 

Harley-Davidson’s most popular motorcycle in India is the Street 750 and, at Rs 5.34 lakh (ex-showroom Delhi), it is incidentally the most affordable one too.

Interestingly, its sportier cousin, the Street Rod, witnessed healthy sales in October with a tally of 61 units -- a 33 per cent jump compared to the same month last year. On the other hand, the Street 750 led the sales chart, dispatching 84 units. The next two highest-selling models in October this year were the Harley-Davidson Forty Eight and the Fat Bob - both tallying 19 units each. 

Here’s the brand’s press release regarding the new dealership inauguration:

Press Release:

Harley-Davidson® opens first dealership in the state of Jammu

Expands network to 32 dealerships in the country

December 2, 2019: American motorcycle major Harley-Davidson® opened doors to its first dealership in Jammu. Spread over 2000 sq. ft. with an additional 1800 sq. ft. space dedicated to a workshop, Ridges Harley-Davidson, is located at #NH1A Bypass, Opposite Channi Himmat, Jammu. The dealership was inaugurated in the presence of Harley-Davidson® owners, riders from the city and local guests.

Commenting on the occasion, Mr. Sajeev Rajasekharan, Managing Director, Harley-Davidson India said, “Every Harley-Davidson dealership is the main touch point for our consumers to experience the vision of pure freedom that we promise. Our new dealership too is a tangible demonstration of this spirit where the love for riding and for the open road comes alive. We are excited about our partnership with Ridges Harley-Davidson that expands our reach to ensure consumers in the far north have quick and hassle-free access to the brand’s services.”

With the country’s focus shifting to developing markets beyond Tier 1 cities, consumers are not just discerning of their brand preferences but also seek a deep understanding of brand beliefs. Harley-Davidson® has consistently demonstrated the power of freedom and the expansion in Tier II cities plays a significant role for the brand.

Mr. Devender Singh Rana & Mrs. Gunjan Rana, Dealer Principals, Ridges Harley-Davidson said “Jammu holds great potential for the motorcycling community not just by way of rider patrons in the area but also for travelers riding up to the Valley and travelling beyond on their Harley-Davidson motorcycles. Through our newly launched facility we endeavor to deliver service excellence to our patrons in the Valley and beyond.” 

Harley-Davidson’s exceptional customer services are supported by highly trained, well-informed staff members. The newest dealership will offer all models in the Harley-Davidson India line up. Bringing existing customers and prospective enthusiasts closer to the thrilling lifestyle of Harley-Davidson®, the dealership will also provide authentic Harley-Davidson® merchandise along with a wide range of parts and accessories to customize motorcycles. Motorcycle enthusiasts can schedule a test ride or indulge in the latest riding gear and motorcycle parts and accessories. This also opens a formal H.O.G.® chapter for existing & new riders.

Sales numbers source: Autopunditz