Harley-Davidson Street 750 BS6, Street Rod BS6 Now Available At Canteen Store Department

The bikes are sold at Rs 73,000 to Rs 90,000 less than their actual prices

• The Street 750 BS6 was the first Harley-Davidson to comply with BS6 norms.
• The two motorcycles will be made available for the armed forces, ex-servicemen, as well as their dependents in India.
• Harley also has an exclusive riding community for the armed forces called the Armed Forces H.O.G. Chapter.

Harley-Davidson has announced that its Street lineup will now be available at discounted prices at Canteen Store Departments (CSD) for armed forces personnel across the country. The Harley-Davidson Street 750 BS6 is sold at Rs 4,60,332 (ex-showroom). This makes it Rs 73,668 less than the actual ex-showroom price of the bike. On the other hand, the Harley-Davidson Street Rod BS6 is priced at Rs 5,65,606, ex-showroom, making it Rs 89,894 less expensive.

Interestingly, the Harley-Davidson Street 750 was not only the first big bike but also the first Harley to comply with BS6 emission norms. The Harley-Davidson Street range is the most affordable lineup in the American brand’s portfolio and offering the two motorcycles at heavily discounted prices should help in driving up numbers, at least to a certain extent. Moreover, it will also help the brand build a good rapport with the armed forces, something Harley has always done in its home market, the USA. 

This move also makes Harley the first big bike brand to offer premium motorcycles at the CSD. Some of the other noteworthy motorcycles offered include the Royal Enfield Classic 350, Royal Enfield Interceptor 650, Royal Enfield Continental GT 650, Bajaj Platina, TVS Apache, and Bajaj Pulsar range. Here’s the brand’s official press release:

Press Release:

Harley-Davidson Street family now available at Canteen Store Departments for Armed Forces Personnel

Indian Armed Forces personnel enjoy special prices at Canteen Store Departments across India

March 18, 2020: Harley-Davidson India announced that the BSVI-compliant Street 750 and Street Rod will be retailed at special prices through Canteen Store Departments (CSD) for armed forces personnel across the country. As on date, both motorcycles will be on sale for the armed forces, ex-servicemen and their dependents in India. With this initiative, servicemen who have long dreamed of owning a Harley will gain access to the brand.

Harley-Davidson has had a long-standing relationship with the armed forces. In India, Harley-Davidson also launched a special Harley Owners Group (H.O.G) chapter dedicated to the defence officers - the Armed Forces H.O.G. Chapter. The members of this Chapter, comprising both serving and veteran members from all departments of the forces – ride together sharing the bond of freedom. In 2017, Harley-Davidson announced the launch of its exclusive storage facility in India for its Armed Forces H.O.G. Chapter. In the unique initiative, the company extended assistance to the members of Armed Forces H.O.G. Chapter by providing them with free and safe custody of motorcycles across selective Harley-Davidson dealerships in the country. The move to include both Street motorcycles in the CSD inventory is in line with this association.

Commenting on the initiative, Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson, said, “Harley-Davidson shares a long-term alliance with the armed forces across the globe. With both Street motorcycles being included in the inventory at CSD in India, we look forward to providing more access to members of the armed forces and seeing more members of the forces fulfil their desire to own a Harley-Davidson motorcycle.”

Staying true to its promise of building the next generation of riders in India, Harley-Davidson continues to grow from strength to strength and has recently completed 10 successful years of operations in the country. The first premium motorcycle brand to set base in India, the company has sold more than 25,000 motorcycles since its inception in 2009 and is gearing up for multiple launches in this year. The Harley-Davidson Street 750, the bestselling model in the 750CC and above category, became the first large capacity motorcycle in India to be BSVI compliant.