Harley-Davidson Introduces Custom Build-off Challenge In India

The first-ever edition of the ‘Battle of the Kings’ in the country will witness 10 dealerships build custom motorcycles with a budget of Rs 5 lakh

Iconic cruiser manufacturer Harley-Davidson has announced that it is bringing the ‘Battle of the Kings’, its annual custom build off competition to India for the first time this year. The one of a kind competition is renowned for inspiring some of the most innovative, beautiful and memorable creations by Harley-Davidson’s worldwide dealership network. The first edition to be held in India will see 10 dealerships use either a Street 750 or a Street Rod as their canvas and create a unique motorcycle that reflects 115-year history of the brand. To make it even more challenging, they have to do this within a budget of Rs 5 lakh.

A total of 250 dealers from around the world will compete against each other for the crown. A panel of judges will then pick the finalists from each region who will get a chance to display their one-of-a-kind motorcycle at the 2018 EICMA, the largest motorcycle show held in Milan, Italy every year.

All submissions will be entered based on public votes initiated online from the 23 July and fans can vote for their favourite custom ride via h-d.com/battleofthekings. The winner of the build-off will be announced through a microsite.

Here’s the official statement from Harley-Davidson.

Press Release -

Harley-Davidson introduces Battle of the Kings in India

largest custom build motorcycle competition

New Delhi, July 24, 2018: Battle of the Kings, a custom build off competition is known around the world for giving rise to some of the most innovative, beautiful, and memorable creations in terms of customized motorcycle designs by Harley-Davidson® dealership staff. The 2018 edition finally debuts in India with 10 dealerships participating from different states across the country.

Limiting each motorcycle to a strictly enforced budget of no more than INR 5 lakh along with the use of Street® 750 and Street Rod® for the customization process, the contest is the ultimate expression of freedom and creativity.

All submissions are subjected to a public voting process initiated online from 23rd July wherein fans can vote for their favorite custom Harley-Davidson® motorcycle on h-d.com/battleofthekings. The final winner of Battle of the Kings will be announced via microsite.

The contest involves 250 dealers from across the world to compete against each other to be one of the prodigious custom builds. A panel of judges will then pick a finalist from each region and the finalists will be sent for EICMA 2018 motorcycle show in Milan, Italy. The final winner will be announced at the EICMA 2018.

Peter MacKenzie, Managing Director of Harley-Davidson® India said, " The theme of the Battle of the Kings 2018 edition reflects 115 years of Harley-Davidson®. Showcasing the talent and enthusiasm of the dealership staff, the contest also demonstrates the brand’s ideals of individuality, freedom and expression while providing inspiration for our customers.”