Hero Honda launches new Super Splendor in India today

Hero Honda Motors, one of the largest two-wheeler producer, today launched the new version of its most selling motorcycle in India, Hero Honda Super Splendor. The base model of Super Splendor had launched in 2005 in the premium segment (125cc). The new upgraded version of Super Splendor is launched with cutting-edge technology and ahead generation design which make it stylish bike. After the launch of the new variant, Hero Honda will phase out the old horse. “The 125cc segment has been stagnant or even declining in the past one year, but we believe that we can grow the market. Our own expectation is to grow our own sales by 15-20 per cent in the 125cc segment.

With consecutive months of four lakh-plus sales since May, our sales are moving at all-time high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season, Hero Honda Motors Senior Vice-President (Marketing and Sales) Anil Dua said." The company have three models in the 125cc segment, which includes Hero Honda Glamour, Glamour PGM-FI and Super Splendor. The new Super Splendor will help to increase the volume of premium motorcycles market share, which is currently stood at 20 percent from the gross total 75 lakh units of premium bikes annually.