Hero MotoCorp Aims to Increase Market Share in Scooter Segment

After crossing the 1 million sales mark in the festive season, Hero MotoCorp is aiming to increase its market share in the scooter segment from 14% to 20%. With the arrival of Duet, the company is expecting a growth in sales. Duet adds to the current scooter lineup of Hero that includes Pleasure, Maestro and Maestro Edge. Currently, the manufacturer produces around 6.5 lac scooters annually from a total production capacity of 1.3 million units. The recently launched Duet and Maestro Edge are the first products by the company that are powered by its in-house developed engine. Duet is priced at Rs. 49,200 for LX trim and Rs. 50,700 for the VX variant (Both prices ex-showroom, Pune).

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Talking about the latest scooters by Hero MotoCorp, Mr. Ashok Bhasin, Head – Sales, Marketing and Customer Care, Hero MotoCorp, said, “Being the world’s largest two-wheeler manufacturer, we are well attuned to the needs and preferences of our customers. Our new products, the Maestro Edge and Duet have thus been developed keeping in mind the rising aspirations of our customers. Both the scooters are loaded with style, safety and convenience features while embodying the core values of brand Hero. The Maestro Edge has seen tremendous demand since its launch here and we are confident that the Duet will also instantly appeal to the customers.”

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Mr. Harish Arora, Head of Scooters Project at Hero MotoCorp’s R&D, said, “We have developed these scooters keeping in mind the needs and expectations of our millions of customers. The all-new attractive 110cc Duet comes with the metal body, making it sturdy and durable. Designed for a wide spectrum of customers, with its array of features like External Fuel Filling, Mobile Charging Port, Telescopic Front Suspension, Boot Light, Digital Analog Meter Console and many more, the scooter provides the rider with convenience like never before for a great riding experience.”

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Check Out: Hero MotoCorp's Scooter Lineup