Hero MotoCorp Debuts in Bangladesh

Hero MotoCorp Ltd (HMCL) - the world’s largest two-wheeler manufacturer, today launched its operations in Bangladesh with 11 popular models of motorcycles and scooters to be marketed through 50 outlets in initial stage. The company has formed a Joint Venture (JV) with the reputed Nitol Niloy Group to build its first overseas manufacturing facility. Hero has majority stakes of 55% in the JV, while the Nitol Niloy Group will hold the rest 45 per cent stake.

The range of Hero two-wheelers being made available in the country include successful models like the entry-level segment 100cc bikes- HF Dawn & HF Deluxe, Splendor , Splendor Pro, Splendor iSmart, Passion Pro, the deluxe segment125cc Super Splendor and Glamour and the premium segment 150cc Xtreme and Hunk, and the 100-cc scooter Pleasure. Hero has launched an unprecedented 5-year warranty on all these models in Bangladesh – a statement of confidence in the technological superiority of its products.

The historic Joint Venture was announced here today by Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd, and Mr. Abdul Matlub Ahmad, Chairman, Nitol Niloy Group of Companies, in the presence of the Industry Minister of Bangladesh H.E. Mr. Amir Hossain Amu and the Acting High Commissioner of India in Dhaka, Mr. Sandeep Chakravorty, and Group Managing Director of Nitol Niloy Group, Mr. Abdul Musabbir Ahmad.

Mr Munjal said, “The commencement of our operations in Bangladesh is a significant milestone in our strategic global expansion plans. In addition to being our first overseas joint venture, this is also where our first manufacturing plant outside of India will come up. Once operational by the second quarter of Financial Year 2015-16, the plant will have an annual capacity of 150,000 units. We are aiming to have around 20 per cent of market share here in the first year of our operation.

“With the setting up of the state-of-the-art world class plant here, we will bring the latest modern technology into the country. This will generate direct & indirect employment and opportunities in the country.

“I am delighted to have the Nitol Niloy Group come on board as our partner in this market. I am sure with their rich experience in this market we will be able to provide convenient, fuel-efficient mobility to every customer.”

Mr. Abdul Matlub Ahmad, Chairman, Nitol Niloy Group of Companies said, "The scope of this agreement is quite significant for our Group as our partner in this JV is the world's largest manufacturer of two-wheelers. The aim is to join hands with Hero MotoCorp in order to provide technologically-advanced, innovative and fuel-efficient two-wheelers for customers in Bangladesh. With this JV our business and enterprise now enters a new era of  innovation and excellence. I agree with Mr. Munjal that through this JV, we will be playing a catalyst role in the development of ancillary industry in Bangladesh and beyond."

While the manufacturing plant will be operational by the second quarter of FY 2015-16, the Hero range of two-wheelers are already being made available in Bangladesh through the initial 50 retail outlets. Mr. Munjal today inaugurated the first of the flagship Hero showrooms in Dhaka. More outlets are also being rapidly added in markets across the country.

Hero MotoCorp (formerly Hero Honda Motors Ltd) will soon launch brand-building initiatives in this market with the Bengali version of the iconic Hero anthem “Hum Main Hai Hero” (There’s a Hero in Each of Us) which will be aired across television platforms in Bangladesh. There will also be brand-specific communications to establish Hero products in the country.

Hero MotoCorp – since charting its solo journey after separating from erstwhile partner Honda in 2011 - has fast augmented its global presence. As of today, Hero two-wheelers already sell in as many as 18 countries including Peru and Ecuador in South America; Guatemala, Honduras, El Salvador in Central America; Kenya, Mozambique, Tanzania and Uganda in East Africa; Burkina Faso, Ivory Coast, Congo and Angola in West Africa and most recently Turkey and Egypt. The company has also established its international assembly units in Kenya, Tanzania and Uganda in East Africa through its distributors.