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Hero MotoCorp Optimistic to Cross 6 Lac Sales Mark in October

Published On Oct 29, 2015 12:00 AM By Garvit Narang

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Hero MotoCorp

With the two-wheeler sales at their peak, Hero MotoCorp is looking forward to selling close to 6 lac units in the month of October with Glamour, Passion Pro and Splendor Pro leading the pack in sales for the company. Earlier today, the Indian manufacturer has also launched the much-awaited scooter, Duet, adding another offering to its portfolio.

Also Read: Hero MotoCorp Duet Launched, Starting From Rs. 48,400

Talking about this month’s sale to PTI, A Srinivasu, Head of National Sales, Hero MotoCorp, said, "We have had a robust double-digit growth during the Navratras, with close to four lakh units sold in retails sales during the 10-day long festivities up to Dussehra. With this momentum, we are set to clock about six lac units in retail sales in the month of October." He added, "The advertising approach is multi-media and the key strategy is to reach out to consumers in each market, so one of the key plans is to do one million test rides, which reflects our strategy of one-to-one engagement."

Hero Launch

With the rising demand of scooters, the company has increased its capacity from 10 lac units in the first quarter to 13 lac units in the second quarter. The latest offerings from Hero, Maestro Edge and Duet are priced at Rs. 49,500 (ex-showroom Delhi) and Rs. 48,400 (ex-showroom, Bangalore) respectively. Both these scooters are equipped with company’s first, in-house developed engine.

Also Read: Hero MotoCorp Crosses 6 lac Plus Sales Mark in September 2015

On the launch of Duet, Mr. Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp, said, “We have now expanded our scooter portfolio with the launch of the new scooter Duet. The Duet and Maestro Edge scooters – the first of the products developed by our own in-house R&D team - mark a significant step in Hero’s journey. The Maestro Edge has already proved to be a blockbuster since its launch earlier this month. Now with Duet in the market, we are confident of further strengthening our presence in the scooter segment.”

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