India Yamaha Motor Pvt. Ltd. to get a new CEO
Published On Oct 6, 2010 12:00 AM By Team Bikedekho for Yamaha_FZ_v2_0
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Mr. Tsuji joined IYM as Chief Manufacturing Officer in May 2007 and stayed in that role until December 2008 when he took over as its CEO & MD. Mr. Tsuji has been the driving force behind various initiatives of IYM including commissioning of new Surajpur Assembly plant & Faridabad Engine Parts manufacturing plant, Product Quality enhancement measures, Enrichment of the model line up with the launch of FZ-S, Fazer, YBR 110, YBR 125 & SZ bikes and Strengthening of dealer network.
The recent launch of the SZ Powerful-commuter bike is the direct result of the hard work put in by him and his management team. Because of his efforts, IYM is strongly poised to fully realize it’s potential.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co. Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes Yamaha VMAX (1,679cc), Yamaha MT01 (1,670cc), Yamaha YZF-R1 (998cc), Yamaha Fazer (153cc), Yamaha FZ-S (153cc), Yamaha FZ16 (153cc), Yamaha SZ & Yamaha SZ-X (153cc), Yamaha YZF-R15 (150cc), Yamaha SS125 (123cc), Yamaha YBR 125 (123cc), Yamaha YBR 110 (106cc) and Yamaha Crux (106cc).