Piaggio launches Vespa Care Road Side Assistance Program in India

Piaggio Vehicles Pvt. Ltd.- the wholly owned Indian subsidiary of the Italian Piaggio Group today announced the launch of its new customer care program Vespa Care, an initiative to achieve exceptional quality in customer care under which the privileged Vespa customers will get a 24x7, 365 days Road Side Assistance across 51 cities in India. Taking ahead its pursuit to build higher value proposition and set higher benchmark in customer care, Piaggio has ideated and created an exclusive service to offer the Vespa enthusiast the finest riding experience.

This special privilege offered to discerning Vespa customers is a differentiator for Vespa as it delivers next level customer care which was earlier available with premium cars only. Vespa care program is a specially build road side assistance program which aims at catering to all the needs of Vespa customers in case of an emergency. Specially designed to cater to the on-road needs, Vespa care assures 24 x 7 support. Piaggio has put together a special squad of trained professionals aided with fully customized assistance software for speed assistance.

The Vespa care initiative offers the following support to owners:-

> Onsite support to the customer

> Fuel delivery in case of any requirement

> Replacement of Keys in case of any loss or misplacement

> On site Flat Tyre assistance

> Medical coordination in case of any emergency

> Host of other services

Speaking at the launch, Mr Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India) said, “Vespa is a premium iconic international brand. We know that after sales care is as important as the actual purchase particularly for premium brand like Vespa - we have developed a holistic solution for the same. Vespa Care is another step towards achieving maximum customer satisfaction. Vespa Care signifies the premium 2w owning experience we firmly believe in.”

Furthermore, this offering also provides coverage assistance to the next owner in case of change in ownership.
Vespa Care signifies the premium experience Piaggio propagates. As an extension of its ideology, Piaggio is poised to be the maiden 2w major to pioneer this hallmark initiative to the 2w riding community.