Rahul Bajaj unhappy with new move to Bajaj Brand

Bajaj Auto India Limited, India's largest two-wheeler manufacturer is facing an issue of differences between Rahul and Rajiv Bajaj(Owners of Bajaj Auto). A few days back, the company has decided to remove the Bajaj brand from its products and focus on five core brands has once again catch a fire between them. They were already settled over exiting the scooter market. However, Rahul Bajaj has cleared that dropping a Bajaj Brand is a big decision and therefore it can not be approved along with the approval of the board of directors. So such proposal has now come to me," he added. In the previous week, According to the announcement by Rajiv Bajaj," The company will take an image and emphasizing individually brands like Hindustan Unilever wherein marketing. Branding focus is individually on its four motorcycles; Pulsar, Boxer, Discover and KTM as well as auto rickshaw, while the Bajaj brands tag will takes a back seat. The Bajaj Brand is heavy distributed covering everything from hair oil, heaters, financial and insurance services,"Rajiv Bajaj added. Removing that problem is the biggest opportunity for the company. Perhaps, Bajaj Auto recalled that the Rahul and Rajiv Bajaj also had pearls apart on the small car (Ultra low cost) project with Nissan on the branding issue. Bajaj Auto intends to introduce its Discover brand, will be launched Discover 150cc in India. On the other hand, TVS Motor has recently launched gearless scooter with new metal boady TVS Wego in Pune. Apart from that launches, in India will see more launch like Yamaha SZ and Yamaha YZF R125.