Shell Lubricants Eyes Scooter Market; Launches Advance AX5 Engine Oil

Shell Lubricants has launched a special engine oil for automatic scooters, named as Shell Advance AX5 Scooter. The engine oil consists of a premium mineral base oil and a scooter-specific additive pack employing Active Cleansing Technology. While enhancing cooling in the engine, it aims to prevent oil thickening and reduction in the formation of insoluble deposits. If we talk about the two-wheeler engine oils, the Indian market is more focused on motorcycles, however, this new product (exclusively made for the scooters) is something different. The engine oil is available across the country with a price tag of Rs. 280 for an 800ml pack.



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Speaking on the launch of the engine oil, Mr. Nitin Prasad, Managing Director, Shell Lubricants India, said, “At Shell Lubricants, we always strive to understand the market demand and deliver quality products for all our consumers across segments. There is a distinct disparity in the Indian market with respect to lubricants available for various segments. Within the two-wheeler segment, scooters still remain a relatively untapped market for lubricants in India. Shell Advance AX5 Scooter is a proud addition to Shell Lubricant’s expanding product portfolio and presents us with an opportunity to strengthen and diversify our offerings in India.”

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Ms. Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India, said, “We are happy to introduce Shell Advance AX5 Scooter exclusively for the scooter segment in India. We have rolled out an extensive Pan India on-ground awareness program along with stakeholder engagement campaigns to create a buzz around the product. At Shell Lubricants, it has been our prerogative to reach out to newer consumer segments through product innovation and Research & Development and we shall continue to do so.”

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