Steelbird Ties Up with Jazzmyride for Online Marketing

The renown two-wheeler helmet brand in India- Steelbird has partnered with Jazzmyride.com to use online marketplace for selling its products. Jazzmyride is one of the most popular online sellers of automotive accessories and after-market equipment. The website sells products for both four-wheelers and two-wheelers, and this venture could help both the companies to expand their reach.

Commenting on the occasion, Shailendra Jain, Group Head-Sales & Marketing, Steelbird said, “The beginning of Internet era opened up amazing new possibilities and e-commerce has emerged as a perfect amalgamation of technology and marketing acumen. We have done tie-up with Jazzmyride for our E-commerce operations; we are expecting to expand 50% of our domestic sales through online market places in upcoming years. The tie-up with Jazzmyride is strategic business decision and we are going to target online buyers specially youth through E-Commerce. Steelbird’s crusade for rider’s safety on online portals and also promises to take youth experience to next level of style with unique specifications like sporting & unique decals, ultra light, replaceable & washable interiors, ventilation, matching colour combination with bikes and much more.”

Steelbird Hi-Tech India Ltd. (SBHT) is one of the oldest manufacturers of Helmets, Pannier Boxes and Auto Accessories in India. It is the flagship company of Steelbird Group of industries which entered into technical collaboration with Composites Bieffe S.r.l. (Previously known as Finim S.P.A.), Italy in 1995. Steelbird also has a tie-up with AD Engineering, Italy for supply and distribution of its quality laboratory equipment for the Indian market.