Suzuki Motorcycles Conducts ‘Joy Of Safety’ Initiative

The initiative is focused on improving rider safety and overall rider’s ecosystem

• It’s a customer engagement activity.
• The first phase was kicked off at the GL Suzuki Dealership in Delhi.
• The program will be conducted across 28 cities in India.

With the road safety week in full swing, Suzuki Motorcycles India has kicked off a customer engagement activity. As a part of this, the company will be encouraging its dealership network to engage customers and provide them with a better understanding of their vehicles and overall rider safety. 

This is the second year in a row that Suzuki will be playing an active part in promoting road safety. The previous year, the company distributed free helmets in a bid to promote the use of helmets. It’s certainly a welcoming sight to see big-name bikemakers playing their part in this initiative. We hope other bikemakers follow suit.

Press Release 

Suzuki Motorcycle India ushers in the ‘Joy of Safety’ – an initiative to improve the riding ecosystem

New Delhi, February 11, 2019: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan ushered in the ‘Joy of Safety’ – a safety initiative for customers aimed at improving not just the rider’s safety, but also the overall rider’s ecosystem.

The initiative was kicked-off with a customer engagement activity at the GL Suzuki dealership in Delhi through a concept training activity conducted at the premises. Through the ‘Joy of Safety’ initiative, Suzuki Motorcycle India will be leveraging its dealership network to engage with the customers and enable them to gain a better understanding of their vehicles, a basic riding and vehicle dynamics; and help them in applying this learning on the roads and emerge as better riders. Subsequently, practical riding sessions will also be included as a part of ‘Joy of Safety’ initiative. 

At the kick-off of the ‘Joy of Safety’ initiative, Mr. Devashish Handa, Vice President, SMIPL said, “As a socially responsible corporate, Suzuki Motorcycle India is committed to work towards welfare of the society it is a part of. Towards this commitment, we are pleased to roll-out the Joy of Safety initiative for our customers with the support of our dealer partners. A good-rider is someone who doesn’t just ride fast, or for long-distances; but also the one who rides responsibly. Acknowledging the safety of oneself and that of all stakeholders in the ecosystem is a trait inherent to a responsible biker. Suzuki Motorcycle has always invested in creating exciting riding experiences with a sense of responsibility towards safety of the society to which it belongs. This is yet another step in that direction.”

The ‘Joy of Safety’ initiative will be conducted across 28 cities in India where Suzuki Motorcycle India has a strong dealership presence.