The new look Bajaj Pulsars are 'Dressed To Thrill'

Pulsar Maniacs are in for a very potent visual thrill. After launching the new look in late April this year, the brand has a striking new commercial ready to set the sports biker’s pulse racing once again. Based on the overwhelming response that the 200NS dual tone received, the brand has painted the entire Pulsar range with vibrant combinations of this energy. Commenting on the launch of new range of Pulsars with two-tone colours and the new communication, Mr. Sumeet Narang, VP (Marketing), Bajaj Auto said: “We are confident that the new avatars of Pulsar will appeal to the new age biker, who is seeking a bike that not only offers great technology, but also unparalleled aesthetics. The television commercial showcases the stunning new looks and acknowledges its inspiration. An ode to Pulsar’s greatest advocates."

The commercial has the trademark Pulsar high-octane energy with the stunts going a step further to provoke a merging of the rider’s style with his machine. Sure to leave you in awe, the ad showcases, for the first time, an extremely difficult-to-perform and capture, ‘Kangaroo’ stunt. In fact, it’ll have you take note of the Pulsar white variant (which is contrary to the usual black bikes from Pulsar) which makes its presence felt for the first time in the action packed 45 seconds. To lay focus on individual colour variants, there are three slickly designed 15-seconders that will make their appearance on-air shortly.

The commercial was launched first on social media to the Pulsar community on Facebook. The immediate response has been overwhelming with the video being shared and discussed on various forums across the country. Pulsar has its range evolved to match your style and is definitely, Dressed to Thrill.