Time for 100cc from Bajaj Auto

Bajaj Auto is intending to spread its roots further in the 100 cc market by launching its new model in Indian market. For now, the country is blessed with Bajaj Discover in this entry level segment. The model has made wonders in the market, which is clearly evident from the fact that the company has registered a million unit sale of this bike. Bajaj Discover is full of stunning features which simply enhances the performance of the bike. now Bajaj will surely come with a better performance bike to further enhance its shadow in the market. The price of the bike will be placed below Rs 40,000 which will keep the model pocket friendly as well

So we see that 100 cc segment is not new to the company. Talking about the past, the company took an exit from this segment in the year 2007 and this led to some real big changes in the market. After the exit of Bajaj Auto from 100 cc segment, the market leader, Hero Honda got a hike of 85%. Hero Honda is a major rival since then.

But the company took the entry in this segment again in the year 2009 which proved a miracle to it. And now it is time when the company take its second big move and introduce a new model to its portfolio. This is the only way how the company can register success in the Indian 100 cc markets.

At present the company has 10 models in its portfolio. With this introduction the toll will rise to 11 which is decently a good number to flaunt in today's competitive market.

But the major challenge of the company lies with the existence of Hero Honda majors, Hero Honda Splendour and Hero Honda Passion. These two models simply rules the market with excellent performance. Hero Honda Splendour has made some astonishing success in the journey of the company.

Talking about the 100 cc segment, it is filled with the hidden scope, yet not discovered fully, and Bajaj Auto will surely take some big move to actually take a hold on it.