Time for Hero to prove itself
Modified On Jun 2, 2015 12:00 AM By Wajeeh Khan for Hero Splendor Plus
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Country is looking forward for Honda to leave the historical venture as Hero Honda and see how the desi company work. Now even Hero is all set to prove its potential to the world. The company has been taking real conscious decisions on the changes about to occur in it. Now Munjals will be shouldering the responsibility of five million bikes and scooters annually. This huge production capacity, has placed the Hero group next to the top bike producer Yamaha and has already left behind the big name Suzuki. Talking about Honda, it will be on the top, unaffected, and relaxed but certainly with a little low output.
Hero Group is taking various productive decisions like building an all new branding strategies with better options to spread itself by unique identity. Moreover the company is targeting the local players in the economy and planning to manufacture low cost stylish bikes. Talking about further plans, the company has plans to launch a $600 bike for Chinese market which will help the company to root itself deep in the market.
Comparing the two companies will be a little unfair to the Munjals as the Japanese Giant is not a local player but has its branch all over the world.
Counting the success of Hero group, this one is certainly the biggest of all. But the cross comes with a crown, now Munjals have to really go through a back breaking work to keep up to others expectations and keep the name of the company ever shining.
Press release:
“Honda is so gigantic that it will waste little time in replicating the business model which worked like magic with the Hero joint venture. There will be a couple of top-class bikes in the commuter segment at unbelievable prices which will work like magic,” a two-wheeler executive said.