Triumph Motorcycles India enters in Gujrat

The iconic British motorcycle brand Triumph Motorcycles India Private Limited today announced the opening of their dealership facility in Ahmedabad called West Coast Triumph. This is the fifth dealership for Triumph Motorcycles in India, the first four being Bangalore, Hyderabad, Kochi and Pune. From the iconic Bonneville to the multi-award winning Daytona 675, and also the legendary Rocket, Triumph offers bikes that have a blend of character paired with intuitive handling, desirability and exceptional performance, giving it an unrivalled status.

Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “Triumph Motorcycles is truly a iconic brand, our motorcycles have not only been winning laurels an the race tracks but have also been burning the tarmac on the silver screen with some renowned actors like Tom Cruise and Clint Eastwood ‘riding’ them in popular movies. The ride quality and experience offered by a Triumph Motorcycle suits the individual needs of every biking enthusiast. Ahemdabad is an important city both commercially and as a hub for biking enthusiasts in India and we are proud to launch our showroom in the city .The opening of this dealership strengthens our commitment to better establish the brand in the local market. We are expecting great response from the enthusiasts based here. We want to offer Triumph lovers not just a product but an overall experience that they deserve from a globally renowned brand like ours.“

The Ahemdabad dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks all being close to the display area. The dealership also boasts of ‘Build your own Bike’, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise which includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market.

The legendary brand has also clocked 335 bookings across 5 model categories in the first 5 months of its launch. Triumph will also be opening a showroom in Mumbai on 3rd May as part of the 9 dealerships planned for this year. Triumph’s biggest success in India is its capability to provide the potential customer with a one of a kind experiential sales process followed by regular ride events hosted in operational dealerships.

Mr. Vimal Sumbly also added, “Our strategy is to align our presence across all strategic locations, this is necessary for us to gain competitive advantage and generate strong brand eminence. The dealership will not only act as a platform to sell motorcycles but also as the perfect place for Triumph bike enthusiasts to connect with one another and share their love for riding. We are extremely delighted with the fantastic initial response from Triumph enthusiasts. We are also confident that the booking trend will continue to improve as we move closer to the start of sales with 6 functional dealerships across key cities within the next one month. “

Mr. Baljeet Bagga, Dealer Principle, West Coast Triumph, said, “We are very extremely excited to be working with a brand like Triumph Motorcycles. Owing to the synergy and brand ethos that we share with the brand we feel it is a great association. At our end we will ensure that high standards in sales and service are followed”.

The staff at West Coast Triumph has been provided with intense training in management of sales, service, spare parts and business systems and customer service to ensure customers receive a best-in-class pre and post sales ownership experience keeping in mind the global standards. The team is trained by experts from Hinckley and the training is carried out in the Manesar plant.

The legendary British motorcycle brand, Triumph Motorcycles, entered the Indian market with the launch of eleven of its renowned and prestigious models from the following categories; Classics, Roadsters, Adventure, Cruisers and Super sports. The much sought after line-up, includes the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675 & 675R.