UM Motorcycles Makes Its European Debut At INTERMOT

Announcing its entry in the European market, UM Motorcycles showcased its Renegade, Xtreet and DSR range of bikes at 2016 INTERMOT.

The American bikemaker, UM Motorcycles, has announced its presence in the European market with its lineup of entry-level premium products. The company showcased its European range of cruisers, sport, dual purpose, motard, adventure and scrambler models at the 2016 INTERMOT in Cologne, Germany, claiming that these models perfectly match the requirements of European customers. 

Commenting on the UM's entry in the European market, Juan Villegas, global director, business development, UM International, LLC (USA), said, “Our philosophy is to offer our clients an opportunity to ride an exciting, modern, unique motorcycle line up at a price that will be easy on the pocket. We strive to design good quality recreational and transportation products, with the intention of bringing aspirational models to the daily life of smart users that do not want to overspend, but that at the same time don't want to sacrifice a good riding experience on a unique bike…our Renegade line of Cruisers is a perfect example for those clients (men and women) who would love to cruise around on a comfortable American Chopper, but that may be deterred to buy a big, heavy and expensive bike, for those clients we have an excellent option in our Renegade series that start in the 125cc (EFI) engine size”.

UM Motorcycles has launched 11 models with a remarkable and much-awaited entrance in the European market, which include bikes from its DSR, Renegade and Xtreet series. Along with these innovative products on sale, the company has also assured to provide an excellent after sale service to its European customers. It has already signed three exclusive importers in United Kingdom, Portugal and Spain) and employed the INTERMOT exhibition as a platform to meet some more potential importers to cover other European countries.

Already available in the Indian market, UM Motorcycles offers two cruiser models -- Renegade Commando and Renegade Sport S in the country with attractive prices and features. The company is soon going to expand its Indian product lineup with another cruiser, the Renegade Classic, while the adventure bike has been lined-up for 2018 along with some other important models.