Zippo partners with Harley Rock Riders 2011
Published On Apr 30, 2011 12:00 AM By sagarfor Harley Davidson Street Glide Special
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Popular American lighter brand Zippo has partnered with iconic motorcycle manufacturers, Harley-Davidson for the second season of its annual rock music festival, Harley Rock Riders. The rock festival will showcase bands in a four city tour and grand finale event, and will bring together the worlds of motorcycling and music, affirming Harley-Davidson's historic association with Rock and Roll.
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Zippo is an Official Partner of the Harley Rock Riders 2011 tour. The tour will be held in Mumbai on May 5, in New Delhi on June 9, in Bangalore on July 7 and in Hyderabad on August 12, 2011. Grand Finale October 1 – Half Step Down, The Circus, Split and Parikrama at Talkatora Indoor Stadium, New Delhi.
Commenting on the partnership, Mr. David Warfel, Director, Global Marketing Zippo Manufacturing Company, said, “Harley Rock Riders is a great platform to showcase Zippo’s longstanding connection with rock music. The rock festival truly matches the philosophies of two American icons, Zippo and Harley-Davidson, and celebrates their love of live music. We are proud to be an official partner of ’Harley Rock Riders 2011’ and look forward to upcoming events.”
Mr. Sanjay Tripathi, Director – Marketing, Harley-Davidson India also stated, “The Harley-Davidson culture is as much about its unique style as the motorcycles themselves. Harley Rock Riders was launched last year with an aim to bringing motorcycling and rock music culture closer in the country by encouraging rock bands and providing them a unique platform to showcase their abundant talent. During our inaugural season, we received an overwhelming response from rock music aficionados and Harley enthusiasts from across the country. ”
It is to be noted that Harley Davidson has more than 10 bike models in India including Harley Davidson Cvo, Harley Davidson Dyna, Harley Davidson Forty Eight, Harley Davidson Iron, Harley Davidson Softail, Harley Davidson Sportster, Harley Davidson Superlow, Harley Davidson Touring, Harley Davidson V Rod, etc.
