Bajaj Pulsar to take European route soon
Published On Aug 2, 2010 12:00 AM By Team Bikedekho for Bajaj Pulsar 150
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Bajaj Auto, one of the fastest growing bike maker in the Indian market, is mulling over the option of launching its popular premium segment bike Bajaj Pulsar In the European markets. Once finalized, the bike will be marketed in the European market through the KTM dealerships. KTM is an Australian firm in which the company has a significant amount of stake. Bajaj Auto has introduced its super luxury bikes in India through KTM. It is to be mentioned here that Bajaj is selling its recently introduced Pulsar 135cc model in the Indonesia markets through the dealerships of KTM, though the company has not been performing up to the expectations and reporting sluggish sales figures so far.
Meanwhile in the domestic market, Bajaj auto is performing very well on the back of the huge success of its popular bikes including Pulsar and Discover in the country. According to Mr S Sridhar, president (motorcycles), Bajaj Auto, from the ninth position in the first quarter of 2009-10, Discover has climbed to the third position in the first quarter of 2010-11 which is a big boost for the company. He added that going ahead, company's focus will be on the two brands — Pulsar and Discover.
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