Bajaj Registers Three New Names- Racer, Hammer & Aura In India

Can we expect three new products from Bajaj in the future?

It's common practice for brands to file a trademark for names it may or may not use for future products. Although brands secure a bunch of names, not all of them see the light of day. Recently Bajaj has registered three new names in India - Racer, Hammer & Aura, and here is what we think they could be. 

Racer:

As the name suggests, this could be a motorcycle which will compete in the premium sport-bike category. Bajaj's current flagship in this segment are the Pulsar 250 twins - F250 & N250. However, unlike two decades ago, the Pulsar domination in the game of speed is over with other brands out performing the "biggest Pulsars yet" on many fronts. And given the Dominar brand is more synonymous with touring, 'Racer' could see the return of the "Fastest Indian". Fingers crossed.

Aura:

While this is just an educated guess, the name Aura could be the next electric scooter to retail alongside the Chetak. The Chetak is a premium electric scooter but lacks in range and features some of its competition like Ola S1 Pro, Ather 450X and TVS iQube are offering. Maybe, the Aura is the product to plug that need gap. 

Hammer: 

Yet again, using nothing but guess work, we suspect the Hammer is potentially a new brand to feature in Bajaj's commuter line of bikes. It could retail next to Bajaj's CT product line, and the name 'Hammer' too sounds like a product for the masses. Lastly, a hammer can be read as a symbolic representation of hard work, like the broom is to "clean up" corruption in politics.

Bajaj isn't a brand known to do too many things all at once. It's known to do a few things and do them well. Hence, our best guess is that all three names may not make it to final product portfolio. But logically, each one can be used to push the envelope further in their respective segments.