Bajaj, Suzuki Show Positive Growth; Royal Enfield Struggles In May 2019

Suzuki clocked a growth of 17.7 per cent in the month of May

• Bajaj sold more than 3.42 lakh units in the month of May.
• Suzuki sold 62,596 units as opposed to 53,167 units in the same month last year. 
• Royal Enfield saw its sales figures decline by 17 per cent in May. 

So far, 2019 has been quite a rough year for bike manufacturers in India. Apart from a few brands, most of the other manufacturers have struggled to keep their sales on the positive end of the spectrum. Here’s a comprehensive report on how Bajaj, Suzuki and Royal Enfield performed in the month of May. 

Bajaj: 

Pune-based bike maker, Bajaj has continued its strong run and posted a growth of 7 per cent in May 2019. The company has sold more than 3.65 lakh units compared to 3.42 lakh units, during the same time last year. Earlier this year, the company had launched the 2019 Dominar 400 with a considerable amount of changes over the previous variant and has been received well by the masses. Also, the company will soon be returning to the scooter segment under its electric sub-brand ‘Urbanite’. Its first scooter has been spotted testing and there are two takeaways from this. First, it might be called the Chetak and second, it will be an e-scooter!

Suzuki:

With a growth of 17.7 per cent in May, Suzuki has shown a stellar performance. The Japanese manufacturer sold 62,596 units as opposed to 53,167 units sold in the same month in 2018. Although the overall scooter sales in India are on a decline, the Access 125 has proven to be a major driving factor for Suzuki’s growth. The company hasn’t revealed model-wise sales data yet, but just to put things into perspective, Suzuki sold around 49,000 units of the Access 125 in March, making it the third highest-selling scooter in India! The Honda Activa and the TVS Jupiter took the first and the second spot, respectively. However, we need to wait for the latest report to see whether the Access 125 has retained its position or not. We expect Suzuki to continue this growth as it has added two new products to its lineup - the 2019 Gixxer SF and the Gixxer SF 250. 

Royal Enfield:

2019 has been a difficult year for Royal Enfield. The company’s total sales for May stood at 62,371, which is down from 74,697 units it sold during the same time last year. There could be different factors behind the sales slump that Enfield is facing. One of it could be because the company had recalled around 7,000 units of its Bullet range manufactured between 20 March 2019 and 30 April 2019 for a faulty brake caliper. Thankfully, its 650 twins are doing quite well, outselling its other big bikes by a considerable margin.