Bajaj to Launch 100cc High Performance bike by January, 2013

We recently reported that Bajaj Auto is planning to launch a highly advanced 100cc bike in domestic market and planning it to launch in December. But now there are reports that the bikemaker has delayed its launch and now the bike will hit Indian markets in January, 2013. According to Bajaj, it will be the most advanced 100cc commuter motorcycle in the world. All of us expect a cheaper price tag and high mileage figures, when it comes to the 100cc commuter segment but Bajaj Auto announced that its brand new 100cc commuter motorcycle would be the priciest of the lot, but they are quite confident as the acceptance for the high performance bikes is developing in the country.

In 2012, Bajaj has launched two bikes of its most successful series, Bajaj Pulsar 200NS and Discover 125 ST, and after revamping its premium commuter motorcycles, they want to grab the market share in 100cc commuters as well. However, their bajaj Discover 100 4G is doing considerably well and now they are willing to create a niche following in this segment. Bajaj Auto’s Managing Director, Rajiv Bajaj has revealed, "Our strategy would be to do that through the launch of a new 100cc motorcycle in January. So far this year we have been defending our strong positions by launching the new 200cc Pulsar and a new 125cc Discover. It was important for us to first protect what we have. Now, we are going to enter into the 100cc space."

"Honda has done that a little before with the Yuga. We are going to have a new 100cc motorcycle in the market from January. We think it is the most advanced 100cc bike in the world. It will certainly be the most expensive in this market but, we think consumers are ready and willing to take it. In fact, they are aspiring to move up to something like that. In our case, we are hoping that this product is going to drive sales and market shares from January onwards," He Further added. As we reported sometime back that this 100cc bike might adopt technology from Bajaj's Austrian partner KTM and can also boast their latest Triple Spark technology. So, get ready for this high performance 100cc commuter.