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Bajaj Two-Wheelers Witness A Massive Sales Drop

Modified On Apr 29, 2022 08:51 AM By Aamir Momin for Bajaj Pulsar NS200

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However, the company records highest ever annual export sales

Bajaj Auto has witnessed a massive drop of 30 percent in its two-wheeler sales for Q4 FY2022 as compared to Q4 FY2021. The reason for the sharp reduction in sales, according to the company, is the severe supply chain challenges that directly affect the sales of the vehicles.

Moreover, Bajaj Auto has also witnessed an annual sales drop of nine percent from 2021 to 2022. However, the company has also recorded a massive growth of 22 percent in annual export sales. Bajaj Auto claims that the exports now contribute to over 52 percent of the company’s net sales, making it a saving grace for the company.

Particulars

Q4

FY22

Q4

FY21

%

FY22

FY21

%

Domestic

 

 

 

 

 

 

Two-wheelers

339,100

487,731

-30%

1,641,084

1,809,375

-9%

CV

50,055

46,388

8%

160,723

109,292

47%

sub-total

389,155

534,119

-27%

1,801,807

1,918,667

-6%

 

 

 

 

 

 

 

Exports

 

 

 

 

 

 

Two-wheelers

519,991

559,901

-7%

2,195,772

1,796,518

22%

CV

67,505

75,644

-11%

310,854

257,729

21%

sub-total

587,496

635,545

-8%

2,506,626

2,054,247

22%

 

 

 

 

 

 

 

Total

 

 

 

 

 

 

Two-wheelers

859,091

1,047,632

-18%

3,836,856

3,605,893

6%

CV

117,560

122,032

-4%

471,577

367,021

28%

Total

976,651

1,169,664

-17%

4,308,433

3,972,914

8%

There are many contributing factors to the major two-wheeler domestic sales drop for Bajaj Auto which include the semiconductor shortage across the world, skyrocketing fuel prices and manufacturing materials for bikes and scooters becoming more expensive. 

Additionally, the frequent price hikes in the two-wheeler range do not help with the sales, considering that there are more and more electric two-wheelers launching with attractive features at respectable price points.

Another reason could be that Bajaj already has many products above the 150cc capacity limit, which are generally more expensive to buy and don’t manage anywhere close to the volumes that commuter motorcycles do in our country.

In other news, Bajaj has trademarked the name ‘Pulsar Eleganz’. Does this mean that the Pune-based bikemaker could be reviving the OG Pulsar? Read our full report and analysis here.

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