Benelli Imperiale 400 Raiders Club To Be Called Blue-Blooded Riders

The two-wheeler manufacturer plans to conduct day, zonal and national rides

Benelli India has announced the Imperiale Raiders Club, a group created exclusively for Imperiale 400 riders. Labelled ‘Blue-Blooded Riders’, Imperiale owners will be brought under a single platform for the ultimate riding experience. Benelli India plans to conduct breakfast rides, day rides, zonal rides and national rides to enhance customer experience and bring the biking community together. 

Also Read: Benelli Imperiale 400 vs Jawa: Performance, Mileage Compared

The Imperiale 400 has been doing pretty well for the brand ever since its launch back in October 2019  roping over 4,000 bookings in this period. But that’s about all there is for the classic cruiser,  for now. On a slightly different note, we’ve uncovered that the two-wheeler manufacturer is working on a couple of new bikes for 2020. This includes Benelli Imperiale 250, Imperiale 530, TRK800 and a fully faired sports bike, the 600RR. You can read more about it here.

Here’s the official statement from the manufacturer. 

Press Release: 

Benelli India Announces Imperiale Raiders Club

Hyderabad, 21st January 2020: Instilling pure passion and unanimity amongst Imperiale customers, Benelli India has announced the Imperiale Raiders Club for the new generation of riders. The announcement comes in the light of Benelli’s successful launch of Imperiale 400, an authentic bike with a pure spirit that today finds its essence in an elegant and retro motorcycle.

Labelled as Blue-Blooded Riders, the Imperiale owners are brought under a single platform to offer them an ultimate riding experience, thus celebrating oneness clubbed with great pride of owning an Imperiale. With Breakfast Rides, Day Rides, Zonal Rides and National Rides, Benelli is all set to create an exciting and adventurous environment across India to meet the expectations of even the most demanding riders, assuring them zero compromise on experience, build quality and reliability.

Announcing the new initiative, Mr. Vikas Jhabakh, Managing Director, Benelli India, said, “With the launch of Imperiale Raiders, we aim to bring a community of like-minded riders who crave to explore undiscovered India, under one roof. The community portrays an unbreakable bond that reflects every Blue-Blooded Rider’s connection with his or her Benelli Imperiale 400.”

The Imperiale Raiders Club logo represents a very compelling belief. The ferocious lion with a ravenous and stern look states the hunger to grow and accomplish goals and to endure an Imperial life. It also emphasizes the commandeering attitude to rule.