GoGreen BOV launches 4 new electric scooters in India

The Bangalore based e-bike maker- GoGreen BOV has launched 4 new electric scooters- Kohra, Kimaya, Kavach and Sunnoti in India. The scooter ranges from Rs. 38,000 to 59,500 that covers every age group.

GoGreen BOV Kohra is a basic e-bike, designed for school going children with a range of 60 Kms and Price priced at Rs. 38,000.

GoGreen BOV Kimaya has been designed as an utility two-wheeler specifically for women and people with a closed circuit travel. It can carry a weight of 160kgs with a range of 60 Kms and Priced at Rs. 47,000.

GoGreen BOV Kavach is a long route scooter with a range of 120 kms, which is specifically for field workers who would have no fixed route of travel. It is the longest range e-bike in India and has been priced at Rs. 53,000.

GoGreen BOV Sunnoti is a multi task scooter which can be converted in a load carrying vehicle from a two seater family ride. The scooter is specifically designed for the delivery segment and comes in two variants (60 Kms range and 100 Kms range), priced at Rs. 44,000 and Rs. 59,500 respectively.

Commenting on journey so far, Dhivik Reddy, CEO, GoGreen BOV, said, ‘When we started 4 years back, there used to be virtually no market for electric bikes in India. A lot of players in the industry could not sustain themselves mainly because their product was not made for Indian conditions and mindset. We were able to gain a foothold in the market by designing India’s first e-bike with a range of 120 Kms per charge. Since inception we have sold over about 14000 vehicles. We currently are selling about 1200 vehicles per month. With the launch of this new line, we expect the demand to go up to 2600 vehicles per month.

Elaborating on the market, he said, “50% of our customers are small traders and kirana store owners. These people are small business owners, who need either to travel distances or carry goods for their business needs and are looking to cut down on their rising fuel costs. Next are restaurants that have home delivery service, and then comes the students. They don’t need a license up to 18 years and they start buying vehicles at the age of 15, so between 15 to 18 years they don’t have any other choice than to buy an electric vehicle. The rest of it is housewives, senior citizens, and office workers.”

Talking about the future plans, he said, “We have a partner in Korea for manufacturing of our batteries and they have shown great interest in setting up a manufacturing plant in India. A JV would be floated by the end of October '14. We plan to invest around 10 million USD in a 60 acre manufacturing facility which will come up on the outskirts of Bangalore. With batteries being manufactured in India, we are looking at manufacturing at least 80% of our product in Karnataka. This would be one of the biggest investments in Electric Vehicle space in India till date. ”

GoGreen BOV works closely with universities in Bangalore, Guwathi, Karaikudi and Gandhinagar for technological advancements in storage technology and motor technology. The models are available in orange, red, green, purple and grey colours.