Exchange Harley-Davidson Street For Softail

The Milwaukee-based leisure motorcycle manufacturer is offering a 100 per cent buyback on the Street 750 or Street Rod if less than 12 months old and 75 per cent on bikes up to 2 years old

Harley-Davidson has rolled out an exciting offer for all Street 750 and Street Rod motorcycle owners who fancy upgrading to the 2018 Softail range. Just to be clear, Harley-Davidson will offer a buyback option on both models at the ex-showroom price of the motorcycles. Essentially, all customers have to pay the price difference between the Street 750/Street Rod and their Harley Softail of choice.

As part of the exchange offer, the brand will also provide a 75 per cent refund on both models which date back to 2016. In addition to this, Harley-Davidson India will also roll out special schemes on its Softail models purchased via the exchange. A win-win situation for all prospective Softail buyers.

At present, Harley-Davidson offers a total of six Softail motorcycles in India which include the Street Bob, Low Rider, Fat Bob, Fat Boy, Deluxe and Heritage Classic. The most affordable one being the Street Bob (Rs 12.59 lakh), while the most expensive one is the Heritage Classic (Rs 19.71 lakh) (all prices, ex-showroom India). The entire Softail range is powered by Harley’s Milwaukee-Eight 107 (1,745cc) engine which puts out a peak torque output of 144Nm at revs as low as 3,000 rpm.

As for future plans, Harley recently announced its ‘More Roads to Harley Davidson’ growth strategy through 2022. According to this, the bikemaker will target developing countries which includes India and team up with an Asian manufacturer to roll out a new breed of products. The lineup will consist of 250-500cc motorcycles ranging from an adventure tourer, street naked to an electric bike, with additional models following through till 2022. It’s safe to say that Harley-Davidson has big plans for the future and the trade-in offer is just the beginning.