New Suzuki Hayate TVC Released; Salman Khan rides Hayate to South

Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its bestselling mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.

The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline - “Suzuki Hayate, yun hi nahi chalate!” Challenging Chulbul’s heroism is ‘Gundappa’, a character played by veteran actor from Telugu and Tamil cinemas, Kota Srinivasa Rao, who is known for his customary flair of blending comedy with villainy.

And the package doesn’t end just yet. Accomplished cinematographer, V Manikandan marks his directorial debut with the Hayate TVC. As a Director of Photography, Manikandan has been a part of mega productions like Ra.One, Main Hoon Na, Om Shanti Om and Raavan. The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.

Ms. Anu Anamika, National Head - Marketing, SMIPL says, “The first TVC with Salman was a thundering success. Salman’s Dabangg persona in the TVC helped extend Suzuki Hayate’s appeal across segments. Since Suzuki is a pan India brand, this time we thought of giving the campaign a different treatment with a South-Indian twist. We hope we are able to replicate the previous campaign’s success and expand our reach to customers.”

Superstar Salman Khan says, “It's nice to know Suzuki bikes are going places and Chulbul is always happy to go along for the ride. From Uttar, the action has moved to Dakshin and I hope the people in Purab and Paschim enjoy it as well.”

Mr. Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign is conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries. We wanted to play along this well-embedded imagery and create a unique blend of North and South. This new TVC gets even bigger and more entertaining.”

The campaign will spread across all mediums including Television, Cinema, Radio, and Print.