Royal Enfield 650 Twins Crosses 5,000 Sales Mark
Published On Apr 22, 2019 10:51 AM By Alpesh Rajpurohitfor Royal Enfield Interceptor 650
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It took Royal Enfield just five months to achieve this feat
- Harley-Davidson sold 1,513 units of its entry-level models, the Street 750 and the Street Rod, in FY 2018-2019.
- The current waiting period for the 650 twins is four to six months.
- To keep up with the demand, Royal Enfield is going to increase the production capacity from 2,500 units to 5,000 units.
Royal Enfield has sold more than 5,000 units of the 650 twins since their launch in November last year. Considering that the bikes have been on sale for five months now and that no other 650cc motorcycles have been able to match these numbers, it’s quite an achievement for the Chennai-based bikemaker.
Royal Enfield’s closest competitor, Harley-Davidson, is having a hard time keeping up, sales wise. In fact, the American bikemaker sold just 1,513 units of its entry-level models (Street 750 and Street Rod) in financial year 2018-19.
Since both the bikes have received a massive response in India, Royal Enfield is finding it quite difficult to keep up with the demand. The current waiting period for both the motorcycles is four to six months, depending on the variant you choose. However, the company is aiming to reduce the waiting period by increasing the production of the 650 twins from 2,500 units to 5,000 units. However, even by increasing the capacity by such an extent, we don’t expect the waiting period to go down significantly. Because with a starting price of Rs 2.5 lakh (ex-showroom Delhi), the Interceptor 650 and the Continental GT are the most affordable 650cc bikes available in India right now.
On the other hand, when it comes to exports, Harley-Davidson had an upper hand. Harley exported 5,395 units of its entry-level models as opposed to Royal Enfield’s 4,442 units. And to expand its footprint, Royal Enfield is now focussing on other Asian markets. First, Royal Enfield had announced that it will be setting up its CKD plant outside India in Thailand. The company is currently planning to set up 15 dealerships and 25 service centres across Thailand by March 2020. The company has also opened its first flagship store in Seoul, South Korea.
