Royal Enfield April 2016 sales up by 42%

Royal Enfield’s sales continue to rise as the Chennai-based motorcycle manufacturer has seen yet another month of positive growth. With a sales tally of 48,197 units in the month of April 2016, Royal

Enfield has posted a growth of 42% over its roll-out in April 2015.

The figure stated includes units sold in the export as well as domestic markets, with the lion’s share accounted for by India alone. On the domestic front, Royal Enfield sold 47,037 units (vs 33,118 in April 2015), while exports went up from 800 to 1,160 units.While the company primarily relies on the domestic market to drive in the numbers, Royal Enfield has been extensively working on expanding its footprint in international markets. Apart from Europe, Latin America and the Middle-East, Royal Enfield’s reach now includes Asian markets such as Indonesia and Thailand as well.

‘Burdened’ by the rising demand, Royal Enfield has been pushing its production plants to reduce the long waiting periods customers currently have to endure. The existing manufacturing facilities in Tiruvottiyur and Oragadam will be joined by a third facility in Vallam Vadagal (all plants in the state of Tamil Nadu) that is expected to raise Royal Enfield’s production capacity to 9 lakh units per annum by 2018.

Apart from expanding its production levels, the brand is also working on introducing new models. The Himalayan adventure tourer is the latest product off Royal Enfield’s launch pad, which features a host of Royal Enfield firsts, including a half-duplex split cradle frame, a linkage-type monoshock rear suspension and the new LS410 (long-stroke 410) engine that displaces 411cc. New products displacing between 250-750cc are being developed and we can expect more launches in the near future.