Royal Enfield Sales Numbers Explained: Classic 350, Himalayan, Interceptor 650, Bullet 350 & More
Modified On Mar 23, 2021 03:25 PM By Pratik Bhanushalifor Royal Enfield Meteor 350
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Which bike does Royal Enfield sell the most?
Royal Enfield has made sure to stay in the news every now and then. Whether by recently adding new colours for the 650 twins or by smashing land speed records. But, how are things looking for the sales department of the brand? We bring you Royal Enfield’s past one-year sales, production and export numbers as per the data provided by the Society of Indian Automobile Manufacturers.
Sales
Apart from the general slow-down in the premium segment, the reduced sales numbers could also be possibly caused by the recent price hike in January. Hopefully, the fresh colour schemes should spruce things by a bit. Moreover, the brand is also working on a 650cc cruiser for the coming months. So, it wouldn’t be a surprise if the potential group of buyers are willing to be patient for its arrival.
With Covid-19 coming into the picture, Royal Enfield has also been in a tough spot. The brand sold notably more motorcycles in the financial year 2019 than in 2020. However, for the entry-level Royal Enfield bikes like the Bullet 350 and the Himalayan, the sales figures have increased. Some of the reasons for the bounce-back can be the lifting of lockdown norms, the customer demand as well as the latest updates on the 2021 Himalayan.
It’s noteworthy that despite the covid constraints last year, the Classic 350 has raked a decent number of customers. The new paint scheme introduced in November 2020 could likely be the boost that the sales needed.
Production
Royal Enfield has ramped up the production of the Bullet 350s as well as the Himalayan for the month of February 2021, to suffice the possibly increased demand post lockdown. However, compared to the financial year of 2019, the brand went rather easy with the production numbers for the Bullet 350 and the Classic 350. This also hints at the brand prepping up the new Classic 350 that was recently spotted testing.
Since its launch, the Meteor 350 gained quite some attention. But, an increased waiting period hints at a slowed down production of the bike.
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Exports
With a complete lockdown being imposed last year and borders being shut, the exports also took a major hit like the other businesses. However, Royal Enfield has managed to pick up the pace since the restrictions have been eased out. Of all the models, the Classic 350 has had a maximum export of 1,563 units in February 2021 than the 379 units exported in February 2020. But, Royal Enfield exported only 255 Classic 500 units in 2020 and 273 units in 2021. While that's 18 more bikes, the export numbers over the year 2020 are 3,422 units as compared to 4,131 units exported in 2019.
So, it wouldn't be surprising if Royal Enfield eventually discontinued the Classic 500. That's because for a reasonable premium over the motorcycle, customers can rather opt for the 650cc twins which offer a much better highway-worthy-performance. And the upcoming 2021 Classic 350 is likely to be the replacement for the Classic 500. It will likely be priced lower than the Classic 500, ensuring there's a significant price gap between the 650 twins and the Classic 350.
Whereas, for the financial year 2020, the Interceptor 650 and Continental GT 650 were the most exported bike in Royal Enfield’s lineup with 12,576 units. But, the numbers are still lower than the 17,933 units exported in the financial year 2019.