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Royal Enfield to launch Riding gear in India soon

Published On Jul 7, 2011 12:00 AM By Vidyadhar Sharmafor Royal Enfield Classic 500

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There have been continuous reports regarding various auto firms launching different kinds of models in India. Now Royal Enfield has come up with a very exceptional proposal. However, not directly linked with bikes, but is surely unique. Royal Enfield is actually known for its bikes like Royal Enfield Bullet Classic 350 and Royal Enfield Bullet Classic 350 and many more. But this time, it is being speculated that Royal Enfield will soon launch their very own merchandise for their consumers in India. The merchandise will include goodies with RE brand. However, it is not known when this range will be launched but it is expected to be launched very soon.

The RE goodies might comprise of raincoats too. So this might gives the consumers idea that the merchandise could be launched this monsoon itself in numerous parts of India. Besides raincoats, Royal Enfield merchandise could also include unique riding helmets, normal helmets, boots, fancy bags and key chains. There are also some chances that RE merchandise can also include in luggage racks along with panniers.

Royal Enfield bikes have a reputation of its own in the Indian Auto Market. So stepping into a new business will surely bring in positive responses. Furthermore, rumor has it that Royal Enfield will be doing business according to the Harley Davidson marketing technique. And it is sure that Royal Enfield did its homework before entering this business. Royal Enfield is loved not only in India, but also abroad. So it shouldn’t be difficult for Royal Enfield to do good business in other countries too. However, as the reports suggests, so far the RE merchandise will only be available at the Royal Enfield showrooms in India. Nonetheless, foreign consumers should not be disappointed as they will be able to order their RE riding gears online. 

As far as the prices of the goodies are concerned, they are not revealed yet, but speculations suggest that a 2 piece raincoat will be priced approximately Rs. 2,299, that is not that expensive. Being Royal Enfield Merchandise, there will be no issue on its quality. Quality factor of products will be high on scale. 

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