Royal Enfield's aggressive marketing

Everything becomes old after its lunch date, so the iconic Bullet series makers doing the same stuff now. They are in the new mission with mega expansion plan for Enfield. Zindagi Na Milegi Dobara is the new upcoming Bollywood movie in which you will be able to see Katrina Kaif riding macho Royal Enfield Bullet Classic 500. Bollywood is the best place in India to create buzz among the market and promoting macho Bullet Classic 500 in this is the best way to bring the attraction of all bike lover. It is creating random waves in cyberspace due to this promotion.

Royal Enfield is one of the best productions from Bullet Classic makers , and they obviously doesn’t mind taking the control over riding the wave, specially due to the bike Kartina is riding in Zindagi Na Milegi Dobara is a mega-budget movie and through this the company is changing its fortunes after the launch date - December 2009. Apart from Classic 500, Royal Enfield deals with other four models — Royal Enfield Bullet Classic 350, Royal Enfield Bullet Thunderbird Twinspark, Royal Enfield Bullet Bullet 350 UCE.

There is other two-wheeler manufacturers exist in India, but the manufacturer of Royal Enfield is totally different from others and can’t be compared with them. Before few years, Royal Enfield brand was selling almost 24,000 bikes in a year, but the selling of this brand is gradually increasing such as 70,000 bikes, which was just 52,000 units in the year of 2010 and now they are targeting 150,000 units. Newly, the eighth version of the annual survival rally of motorcyclists was flagged off at New Delhi and the name of the rally was “The Himalayan Odyssey,” In this rally 72 mobike riders begun their journey to Ladakh. Previously, Royal Enfield brand was the name for dealing motorcycles, lawnmowers, bicycles, and stationary engines.