SALMAN, THE TIGER, RIDES ON SUZUKI HAYATE

Riding high on the success of campaign featuring Salman Khan for the new mass segment motorcycle - Hayate, Suzuki Motorcycle India Pvt. Ltd (SMIPL) has gone a step further to strengthen the association between the brand and the superstar. SMIPL has joined hands with Yash Raj Films for their upcoming Salman Khan starrer, Ek Tha Tiger to launch a special promotional campaign - ‘Ek Tha Tiger Ek Hai Hayate’. ‘Ek Tha Tiger Ek Hai Hayate’ campaign provides Suzuki Hayate buyers a chance to meet the superstar Salman Khan in person. The six winners whose names will be selected through an automated, random computer-generated process will get to meet Salman Khan in Mumbai and out of these, one lucky winner will get a free Suzuki Hayate Motorcycle.

Mr. Anu Anamika, National Head, Marketing says, “This campaign is an outcome of the huge response to the brand’s association with Salman Khan. Tiger Salman Khan offers his fans the opportunity to associate with his style and flair. The contest provides Suzuki two wheelers with an opportunity to offer its customers many more reasons to celebrate”. A 360-degree advertising campaign has been launched to promote the contest. The campaign will spread across all mediums including Television, Cinema, Radio, and Print.

The TVC will also be aired during Indian Idol Season 6 on Sony (among several other channels and programmes). The advertising campaign will be supported by special consumer engagement programs. "Ek Tha Tiger" is seen as this year’s most anticipated movie and is expected to break box office records. With the buzz around the movie building up, SMIPL is confident that the brand association will get strengthened with this campaign.