Suzuki Announces Milestones of 2013

The Indian two-wheeler Subsidiary of the Japanese auto major, Suzuki Motorcycles India Limited (SMIL) has announced that it had a successful year 2013, registering more than 10% month-on-month growth in sales. The company expanded its production capacity from 4.5 lakh units to 5.6 lakh units annually. Suzuki also made inroads into the Indian market by increasing its touch points from 400 to 600 this year. the company also shared its milestones achieved during the year.

The most significant milestone for Suzuki this year was the unveiling of its integrated brand campaign 'Apna Suzuki, Apna Way of Life' on the eve of the 67th Independence Day. A significant step towards building a strong image for the brand, Suzuki two-wheelers presented its global philosophy WAY OF LIFE with a touch on Indian-ness. The philosophy embodies Suzuki’s customer-centric approach.

Suzuki also unveiled an exclusive club – Suzuki Biking Lords – for its superbike customers. Suzuki’s superbikes stand at the apex of global biking in all their formats. This club was an initiative to bring Suzuki’s global legacy closer home to its Indian customers. The community serves the interest of people who enjoy the thrill of biking, the pleasure of performance and appreciate the cutting edge technology of superbikes.

The year 2013 witnessed the launch of Suzuki’s National Consumer Connect Initiative. A series of service and sales camps were held across the country as a manifestation to Suzuki’s philosophy of focusing on customer satisfaction and creating customer delight. Suzuki tied up with renowned Bollywood music composer and singer Anu Malik for these camps.

Suzuki ventured into the space of community outreach and social obligation by tying up with Salman Khan’s trademark charity – Being Human Foundation. A special edition ‘Being Human – Access’ was launched to commemorate this tie-up. Proceeds from this Access have been earmarked for education and healthcare of underprivileged children.

The year also witnessed Suzuki launch an extension of its 2012 campaign – the TVC for its bestselling mass segment motorcycle – Hayate. Salman Khan impersonated his much loved ‘Chulbul Pandey’ character in a full blown South Indian avatar. This TVC recaptured the much acclaimed tagline - “Suzuki Hayate, yun hi nahi chalate!”

Suzuki Motorcycles looks forward to a steady growth in 2014. A significant occasion for Suzuki will be the upcoming Auto Expo in February 2014.