TVS Radeon Crosses 1 Lakh Sales Milestone

This feat was achieved within seven months of its launch

• The TVS Radeon is a 110cc entry-level commuter, which primarily rivals the Hero Splendor.
• Sales of the Radeon have gone up from around 11,000 units in December 2018 to close to 20,000 units last month.
• To put things into perspective, Hero retailed over 2 lakh units of the Splendor last month.
• The TVS Radeon is priced competitively at Rs 49,730 (ex-showroom Delhi).

TVS’ new entry-level commuter, the Radeon is proving to be quite a hit. The company announced that the Radeon has crossed 1 lakh sales milestone recently. This feat was achieved within seven months of its launch. However, if we had to compare numbers, the Radeon sold around 20,000 units last month. Hero, on the other hand, sold over 2 lakh units of the Splendor in the same time!

This does come as a surprise, considering the TVS Radeon undercuts the Hero Splendor+ (kick start, drum brake, alloy wheels variant) by Rs 1,130 while offering more features such as LED DRLs, electric start and more. However, Hero has a comparatively more widespread service network across the country, something which TVS hasn’t matched up to yet. 

Also Read - Hero Splendor Continues Its Lead Over Honda Activa In Feb 2019

Powering the TVS Radeon is 109.7cc single-cylinder, air-cooled engine which puts out 8.4PS of power and 8.7Nm of torque, mated to a 4-speed transmission. We recently put the Radeon through a comprehensive road test, and here’s what we think about it  - TVS Radeon 110: Road Test Review

Here’s the official press release from TVS about the achievement:

Press Release - 

TVS Motor Company’s new 110cc motorcycle, TVS Radeon crosses 1 lakh sales milestone

Hosur, April 03, 2019: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today, announced that their 110cc commuter motorcycle, TVS Radeon, has crossed the 1 lakh sales milestone. The motorcycle boasts of multiple first-in-class features and usage-led design, offering strength, comfort, and style without compromising on its performance. Within 7 months of its launch, TVS Radeon has witnessed immense demand from the target audience across the country.

Commenting on the milestone, Mr. Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company, said, “TVS Radeon has been developed based on extensive customer understanding, which is deeply embedded in the motorcycle’s usage-led design.  Over the past months, TVS Radeon has witnessed tremendous response from customers as well as received critical acclaim and multiple awards. TVS Radeon has stood for the ‘buland’ values and ambitions of an Indian man and its start has been nothing short of that. The motorcycle, with its stylish appearance and superior handling, has significantly upped the choice available for the everyday commuters.” 

TVS Radeon promises a sturdy and reliable experience for its customers, complete with a solid body, which is complemented by a strong steel tubular chassis. The motorcycle is equipped with Synchronized Braking Technology1, a first-in-segment feature, which provides superior braking control and minimises skidding, thus ensuring the safety of the rider.  The key advantage of Synchronized Braking Technology is that it reduces the braking distance and improves stability, while braking.  SBT ensures that the front brake is automatically engaged whenever the rear brake is applied. TVS Synchronized Braking Technology further enhances the braking performance of the vehicle, by reducing braking distance upto 10%, with respect to comparable braking systems.

TVS Radeon bespeaks a unique classic look with its stylish petrol tank’s ribbed thigh pads, a chrome finished speedometer, shock absorber shroud and silencer. TVS Radeon houses a long-lasting 109.7cc Dura-Life engine, which is designed to offer an optimum combination of power and fuel economy. The motorcycle churns out 8.4 PS of power @ 7000 rpm with a torque of 8.7 Nm @5000 rpm. TVS Radeon is equipped with 10-litre tank and clocks a fuel economy of 69.3 kmpl2. With a 5-year warranty, TVS Radeon comes in a colour selection of White, Beige, Purple and Black.