TVS Tyres Sign Up as Co-Presenters of Tendulkar-Warne’s Cricket All-Stars

TVS Tyres is the co-presenter of the ongoing Cricket All-Stars Series that is being played in the United States. The company is a two and three-wheeler tyre manufacturer and exporter and before this event, was associated with Pro-Kabaddi League as the associate sponsors of Hyderabad team.

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Cricket All-Stars is backed by legends of the game, Sachin Tendulkar and Shane Warne, and the retired icons of cricket from all around the world are part of it. Cricket All-Stars is a three-match Twenty20 series that is being played between two teams, Sachin’s Blasters and Warne’s Warriors. The first match was played on 7th of November in New York and was won by Warne’s Warriors. The remaining matches of the series are scheduled to take place on 11th and 14th November at Houston and Los Angeles respectively.

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Vijayaraghavan P, Director, TVS Srichakra, said, "With this association, we are strengthening exposure for the brand. Cricket All Stars is a unique event and already garnering a lot of attention around the world. As the youngest tyre brand, we are elated to embark on this new association and look forward to be part of different sporting events to reach out to the customers." The company said in a statement, "TVS Tyres association with this sporting event would amplify and enhance the brand visibility, bringing together cricket lovers from all over the world."

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