Honda and Chhota Bheem to Promote Road Safety among Kids

The Indian wing of the Japanese two wheeler major, Honda Motorcycle and Scooter India (HMSI) Pvt. Ltd. is a leading brand to inculcate safe riding habits in India since 11 years. This time, the company has announced its partnership with popular kids' entertainment TV channel- Pogo to promote Road safety among kids. Honda has selected India’s most loved animation character Chhota Bheem for safety promotion among kids along with their families.

Honda wanted to promote safety riding among kids in a fun manner, as educating young minds on road safety is an effective way of spreading message to the entire family. As a next step, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just small kids but entire family. In his exploits with his friends in Dholakpur village, Chhota Bheem character conveys all the aspects of a superhero – be it strong values, might, courage, discipline or learning.

Very soon ‘Honda Safe Riding with Chhota Bheem’ will be organized in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.

‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favorite Super Hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will drive home the message of road safety through fun times with family.

Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. We will also be running a Chota Bheem TVC on Pogo to spread road safety messages backed by aggressive digital media campaign.

President & CEO, HMSI, Mr. Keita Muramatsu said, “As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built it’s commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country.”

Vice President – Sales & Marketing, HMSI, Mr. Y.S Guleria said, “Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem.  Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families.”

“POGO is excited to partner with Honda two wheelers on this noble initiative. Chhota Bheem’s immense popularity and   admiration with kids and parents only helps us reinforce the message of road safety”, said Juhi Ravindranath, Vice President, Ad Sales, South Asia, Turner International India Pvt. Ltd.