Honda and Delhi Traffic Police joins hands to promote Road-safety

Moving swiftly towards its commitment of promoting safety riding in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) announced participation at the 33rd India International Trade Fair in association with Delhi Traffic Police to promote Road-safety. The fair starting today at Pragati Maidan, New Delhi, will end on 27th November, 2013. To spread road safety among masses and impart riding education to young minds with Fun Honda will be organizing Road-safety activities at the pavilion from 16th November at Delhi Police Traffic pavilion at IITF.

At the pavilion, riding activities will be conducted for visitors of all age groups and kids under the age group of 5-6 years. Young ones will be educated on safety riding through primary activities including role plays and interactive games which will make them learn the “fun way”. Expanding the fun quotient, children will get a chance to win exciting prizes by participating in special painting competition and dart games. Honda will also provide riding posture demo on display vehicles and conduct slow riding contest for adult visitors.

Honda CRF 50 model especially imported from Japan will be present at the pavilion to help young minds understand the importance of safety riding. To give a practical road experience to kids under the age group of 9-12 years HMSI will be setting up a protected road environment specially designed for them at the pavilion.

Riding trainer (also present at every Honda Exclusive Authorised Dealership across India) will help aid riders above 16 years of age to experience over 100 possible dangers on the road. This virtual experience increases their ability to predict & react to traffic hazards by creating awareness and knowledge about potential risks & solutions. HMSI will make the parents and kids take a pledge to drive safely and follow the traffic norms. Globally, road safety promotion has been one of Honda’s top priorities worldwide since 1970. Under the People Come First philosophy, Honda follows Safety as an integral part of all its business activities.

Vice president of Sales & Marketing, HMSI, Mr. Yadvinder S. Guleria said, “For over a decade, Honda in India has promoted the joy of riding, while inculcating a sense of road safety and good riding habits amongst road users. India International Trade Fair is an apt platform for us to reach out to the maximum number of people and spread Road-safety awareness amongst them. We have received an overwhelming response every year at IITF and been successful in training over 7200 adults and educated over 3200 kids on safety riding. We are now reiterating our commitment to road safety initiatives and taking it to the next level of ‘Catch them young’ by educating children.”