Honda Associates with Tour De India 2013

The second largest two wheeler manufacturer of India, Honda Motorcycle and scooter India (HMSI) limited, today announces its association with Tour de India (TDI) 2013, the biggest cycling race in the country organized by ID Sports. Tour de India is India’s 1st and largest International Cycling event which aims to promote cycling as a sport in India.

Honda’s CBR 250R is the official lead bike for the TDI 2013 races which will be hosted on 15th, 17th and 22nd December 2013 in Mumbai, Jaipur and Delhi respectively. The overall winner of TDI would be rewarded with a swanking new CBR 250R at the end of the tour.

Panned across 3 cities, by associating with Tour de India 2013 Honda connects with the youth and urban affluent population of the country. Honda CBR250R brings the iconic racing feel to Indian roads & incorporates the advanced Combined Anti-lock Braking System - a World first in 250cc motorcycle segment.

Vice President of Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, Mr. Y. S. Guleria said, ‘’We are proud to be associated with an initiative like Tour De India. Honda CBR250R is one of India’s favorite and most Awarded sports bike, and it would complement the racing enthusiasts participating in Tour de India 2013.”