Honda Launches its Most Affordable Scooter Activa-i at Rs. 44,200

Honda Motorcycle and Scooter Ltd, the leading scooter manufacturer in India, today launched its most affordable scooter Activa-I, which Honda calls the ‘personal compact scooter’.  Honda Activa-I has been launched at a price tag of Rs. 44,200 (Ex-Showroom, Delhi), making it the most affordable offering from Honda. With the Honda Activa-I , Honda has entered into the personal compact scooter segment, which holds a good 25 per cent of the scooter segment in India.

Apart from being affordable, Honda Activa-I comes with all important features like Combi Brake System (CBS) reducing the braking distance by 24 per cent, tubeless tyres, maintenance free battery, viscous air filter, and a storage space of 18 litres. Honda Activa-I’s lean and compact design and 103kgs of weight make it easy to handle in traffic.

Honda Activa-I features the same 109cc engine that of the Activa, which also features Honda’s revolutionary HET technology, which promises a dream mileage of 60kmpl.  Leaving competition way behind in the roads, Activa-i gives best in class net power of 5.83kw (8 BHP), superb torque output of 8.74Nm@5500 RPM for better pickup and effortless riding with higher initial and overtaking acceleration. Activa-i comes in 4 stunning colors – Beige Metallic, Pearl Sunbeam White, Alpha Red Metallic and Purple Metallic.  It will be available for sale across India by end of June’13.

Talking about Honda’s strategic direction, Mr. Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd., said “The automatic scooter segment’s contribution to overall 2Wheeler sales in India has grown exponentially from 14% in 2009-10 to 21% today – indicating the robust demand in this segment. Propelled by the new 3rd plant near Bangalore which takes Honda’s overall capacity to 46 lac units in FY’13-14, Honda is now ready to excite Customers with speed. In this background, as a leader in Automatic scooters, Honda’s entry into personal compact segment with ACTIVA-I, is its next strategic step towards reinforcing its market leadership.”

Elaborating on ACTIVA-I, Mr. Y. S. Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As a true market leader in Automatic scooters with Activa’s proven legacy of reliability and advanced features, Honda has once again empowered Indian customers’ quest to begin life’s journey with personal independent mobility. The new ACTIVA-I is now “Ready to Fly” bringing high degree of comfort and convenience in Customers’ every ride. With its most affordable price of Rs. 44,200 (Ex-Showroom, Delhi), and a Dream Mileage of 60* kmpl, ACTIVA-I with HET is the next revolution in personal compact scooter segment.”