Honda to Win NE India with Expansions

With the increasing competition in every segment of bikes, manufacturers need to tighten their holds than ever before. Better products, more competitive prices, better upgradations, better ways to keep the consumers happy and satisfied are some areas every manufacturer has been eyeing to work upon. Honda Motorcycle & Scooter India (HMSI) has now decided to start expansion into the seven sister states, where as such not many manufacturers have dived in. The North Eastern states have one of the most bike freaks, who vroom around on their sports bikes. The need is now to expand uptill there. Expansion would not only mean manufacturing plants, but also dealership strengthening too.

The two wheeler manufacturer will be starting with their progress there riding on the back of Dream Yuga that they have recently launched, thus helping their market presence in the north easter states of India. This news come to us through Press Trust of India, wherein Shreenath Kamlapurker in an interview said that since the Honda Dream Yuga has been gifted with features that are too unique to it, like, a 72 kmpL mileage, Honda trademark Intelligent Ignition Control System, and MF battery, Honda stands pretty sure to win a more-than-expected acceptance for this bike. The company has already set their target group in the North East states. As per the plans and expectations of the company, around 3 lakh units will be sold of Honda Dream Yuga by 2013.

These wide expectations include a wide share coming from the Seven Sister states of North East India. To take Kamlapurker's words regarding the expansion plans, he says that the company already has a 12% share in the Indian bike market and is working towards making it grow leaps and bounds, at least 30% more than the last year. Not just expansion, Honda Motorcycle & Scooter India is also looking forward to make its dealership network stronger, too. The company already has 21 networks in the North Eastern states of India and once start noticing their expected growth, they would start start working on developing their dealership networks too. With the launch of Dream Yuga, the company has quite much of confidence on success.