Kinetic Engineering and Kinetic Motor Company will get together soon

A positive and more productive stand is taken by Kinetic Automobiles according to which two major firms, Kinetic Engineering and Kinetic Motor Company are merging to result in a beneficial increment in automobile market. This is done because from the past few years the marketing value of Kinetic two-wheelers has really caused major financial losses to the company. Since last year, all the Kinetic products are manufactured as the Mahindra brand, for example, Mahindra Rodeo, that's why  Kinetic is not getting the required brand promotion for itself.

Before 2008, Kinetic Engineering was the original part manufacturer for Kinetic two–wheelers, but since then, Kinetic has tried a trick to increase its benefits ratio by hiving off its two-wheelers manufacturing as Mahindra and Mahindra Group? under the control of Kinetic mMotor Co. but that project did not stand worthy for the company so another reconstructive project is about to be executed, the merging of two Kinetic firms. This will surely result better than previous one because this time Kinetic will very much be involved in the product manufacturing. The reason behind this change is expected;, all the vehicles that Mahindra has launched under the acquired project of Kinetic has not included even the Kinetic logo. Everything is presented as only Mahindra product that causes advancement to brand Mahindra only instead of Kinetic motor company. This issue is mainly raised for new scooter of Mahindra as Mahindra Flyte 125cc.

New team is also organized to deal with this project whose plan is being scheduled for upcoming three years, the first person appointed for this project as the vice chairperson of the KEL is Sulajia Firodia Motwani. Chairman of KEL, Arun Firodia has shared some part of their strategy according to which company has planned out to execute good business strategy of 500 crores per year. This co-project of Kinetic firms surely increase the financial potential of company by which KEL can results much better Kinetic bikes under its brand name.