Market Share Reports of Domestic Two Wheelers for the year 2011
Published On Dec 17, 2011 12:00 AM By Team Bikedekho
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Hero MotoCorp is the only company that has gained its market shares with a great margin in comparison to last year, this profit of Hero causes various brands in loss and surprisingly Bajaj Auto is the leader in that list. Most popular bikes of Bajaj, which are Bajaj Pulsar 135 LS and Bajaj Discover, surprisingly being the reason of company market shares fallen. All the analysis is based on the productivity of all two-wheelers manufactures within the period of April to September, 2011. In this segment those companies that stand steady in terms of their market shares are Royal Enfield and Suzuki Motors. Some powerful bikes are launched this year and Royal Enfield Fury is the leader in that segment.
TVS motors shares are also affected by 0.33 % loss because of Hero motorcycles heavy sellout this year. TVS has managed to sell out its scooters with the appropriate ratio but their momentum in Bikes market gets hunted by Hero bikes. Although the personal profit in domestic market is the issue for Bajaj but still it has gained the shares in bikes export by 40% and that’s good achievement. This year Yamaha motors has increases their brand value in comparison of last year and this is happened because some fabulous sports bike launched this year by Yamaha that initiated a new tempo for bikers.
Although Mahindra two wheelers have earned more than previous year still their compiled segment that is Mahindra scooters shares are overtaken by Suzuki Motors this time. For this year, Hero MotoCorp is tagged the biggest profit gainer and its intension looks hungrier by the time they had separated with Honda motorcycles, who is also suffering from losses this year. It is expected that in the fourth quarter session of 2012 year, there will be large number of new launches of motorbikes that may cause sudden boom in respective company’s market shares.