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Royal Enfield to make royal entry to Philippines and Malaysia soon

Published On Feb 22, 2012 12:00 AM By Naveen Sonifor Royal Enfield Classic 500

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Royal Enfield is the name that does not any require any introduction in Indian bike market. The iconic bike of British period, after writing successful history in Indian two-wheeler market, is now going to extend its contours to foreign countries. There are reports that reveal that company has recently established its dealership network in South East Asian countries like Philippines and Malaysia. In Philippines, Hardcore Brothers Motorcycle Customs, Inc. leaded by Jimmy Barinaga has been appointed as dealer of Royal Enfield in Philippines. The launching event of Royal Enfield in Philippines was also joined by Castor Oil, which will be an eminent lubricant for Royal Enfield bikes in Philippines.

Royal Enfield Classic Chrome

Because Royal Enfield is making its debut in this region, Mr. Barinaga expects that Royal Enfield will introduce its highly appraised series of bikes including Royal Enfield Classic Chrome, Classic Battle (Green/Desert Storm) Classic 500, and Electra EFI Deluxe. On the other side, introduction of powerful  bike in country of Malaysia is not new. Bike riding in high-powered bikes is highly preferred as an adventurous sport in the  country. Besides this, there are various biking events organized every month by different biking clubs located in the country. Organization of such events plays a major role in pushing up the sales of bikes in country and also encouraging biking as major sport among the bike enthusiast.

Going through this keen interest towards bike riding as sport especially towards adventurous bike riding, the Big Bike Shop located at Puchong in Malaysia is conducting these events since 2009. Within a period of 3 years, it has emerged as one of the leading source for encouraging bike riding within the country. With the entrance of Royal Enfield in Malaysian market, the Big Bike Shop will have more options to offer new experience of bike riding to bike enthusiasts.

By setting up its new dealerships in these regions, Royal Enfield has dared to enter in the market which has been dominated by various renowned and legendary bike manufacturers. Royal Enfield also speculates that in coming years, it will expand its dealership network to other regions also and mark its availability in the global market.

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