Triumph Set To Host ‘Ride For Freedom’ This Independence Day

The ride intends to raise funds and help children receive quality education

To commemorate India’s 71st Independence Day, Triumph, the iconic British bike manufacturer, will be partnering with Smile Foundation to support the cause of Girl Child Education. The Ride for Freedom will be held across 16 cities in India, which comprises Triumph’s 5000-strong customer base. Through this ride, Triumph will reach out to its customer base and beyond and encourage them to donate towards the betterment of girl child education.

This isn't the first time the British firm has tied up with a charitable organization. In the past, Triumph has successfully sponsored the education of more than 200 girl children across communities. In many parts of India, women aren’t given the right to education and Triumph believes that ‘True Independence’ is achieved when all citizens share equal rights. Through these rides, the bikemaker intends to spread awareness and help children receive quality education.

The ride will be flagged off from New Delhi on 15 August by Mr Shoeb Farooq, General Manager of Triumph Motorcycles India.

Here’s the official statement from the manufacturer.

Press Release -

Triumph Motorcycles and Smile Foundation ‘Ride for Freedom’

Pledge to support girl child education on Independence Day, to organize rides across 16 Indian cities

10 August 2018, New Delhi: Continuing with the Triumph tradition of getting riders together for a good cause to commemorate the 71 st Indian Independence Day, Triumph Motorcycles India is gearing up for the ‘Ride for Freedom’ on 15th August across 16 cities in India. In the true spirit of Independence Day, Triumph Motorcycles India and Smile Foundation have come together to support the cause of Girl Child Education.

The iconic British bike maker is reaching out to its 5000-strong customer base and beyond to get participants to donate towards Smile Foundation’s contribution in the area of primary education. In the past, Triumph has successfully sponsored the education of more than 200 girl children across communities.

Spearheading India operations Mr. Shoeb Farooq, General Manager, Triumph Motorcycles India, will be flagging off the ride from New Delhi. He said, “It is a proud moment as an Indian to be a part of this Freedom Ride for such a noble cause. In a country like ours, where the female population has limited access to education, it is imperative we create opportunities for growing girl children to learn, grow and evolve. Through these rides, our objective is to create awareness and help children receive quality education, I am certain that this year too, like every year, Triumph enthusiasts will support this cause wholeheartedly.”

“Education is the most important element of our upbringing and especially for women, as education empowers a woman towards a better life. We immensely appreciate the efforts taken by brand Triumph in partnering us to promote the cause of Girl Child- She can fly campaign. Through this initiative, we want to sensetize civil society and partner them in the process of empowering, educating and making our girl child stronger, to stand her own ground.” – Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation

The “#SheCanFly” Campaign ride will be flagged off and end at Triumph dealerships across cities.