TVS Expands To El Salvador With Flagship Showroom

The company has launched the entire Apache range as well as the NTorq 125 in the country

• TVS has a presence in over 60 countries worldwide.
• The newly inaugurated dealership houses both sales and service facilities.
• TVS had teamed up with Cadisa Group in October 2019 to set up shop in El Salvador. 

Back in October 2019, TVS partnered with Motos Cadisa, a Salvadoran company, to set up shop in Central America -- Guatemala and El Salvador, to be precise. Now, the Hosur-based brand has inaugurated a flagship showroom in El Salvador. The dealership houses both sales and service facilities, making it a one-stop-shop for TVS customers.

TVS has also launched the Apache RR 310, Apache RTR 160 4V, TVS Apache RTR 160 2V Race Edition, Apache RTR 180 Race Edition, Apache RTR 200 4V Race Edition 2.0, and the NTorq 125 scooter in the country. Apart from this market, TVS has a presence in over 60 countries, mostly concentrated in the Latin American, African, European, and Asia Pacific markets. Here’s the brand’s official statement:

Press Release:

TVS Motor Company inaugurates its flagship showroom in El Salvador

San Salvador, February 28, 2020: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world and CADISA one of the largest, respected business groups across Guatemala and El Salvador, today announced the inauguration of their flagship showroom in El Salvador.

In line with the global standards of TVS Motor Company, this flagship showroom will be a distinctive store in Central America. The new showroom will showcase the technology and quality prowess synonymous with TVS Motor Company. It will be equipped with complete service and spare support which will serve as a benchmark for all retail outlets of the company in El Salvador.

TVS Motor Company launched six new aspirational products for their customers namely, super-premium motorcycle TVS Apache RR 310, premium motorcycles TVS Apache RTR 160 4V, TVS Apache RTR 160 2V Race Edition, TVS Apache RTR 180 Race Edition, TVS Apache RTR 200 4V Race Edition 2.0. and Bluetooth connected scooter TVS NTORQ 125.

Commenting on this occasion, Mr. R Dilip, Executive Vice President, International Business, TVS Motor Company said, “Today, we are optimistic about consolidating our presence in Central America with the help of our distributor CADISA. We have inaugurated our flagship showroom, aligned to the global quality benchmark that TVS Motor Company is associated with in over 60 countries. We have also launched six aspirational products which will be supported by a sales network of over 30 outlets.  These products will address the specific needs of customers across different segments and are sure to carve a niche for themselves in the market.”

Elaborating on the association Lic. José Roberto Paredes, Senior Director – CADISA said, “Our association with TVS Motor Company has resulted in bringing superior quality products to El Salvador. We are happy to launch TVS Motor’s flagship showroom and introduce six new products in the El Salvador region. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in El Salvador.”

CADISA is representing brand TVS Motor Company across Guatemala and El Salvador. TVS Motor Company will also be present in 100+ multi-brand outlets and over 150 retail stores across Central America. The range of two-wheeler offerings will be supplemented with attractive retail finance schemes.

The new products being launched in the market include:

TVS APACHE RTR 160 4V:

Incorporating the genes of its bigger brother (the RTR 200 4V), the sharply styled RTR 160 4V has the same approach to performance – a high revving Race derived O3C technology engine, with Ram Air Assist oil cooler to ensure legendary TVS durability. The Double Barrel exhaust, the Fully Digital Speedometer and the mono-shock suspension bring sporty image.

TVS APACHE RTR 200 4V (RACE EDITION 2.0):

The motorcycle comes with an advanced 'Anti-Reverse Torque (A-RT) Slipper Clutch’ technology, Foam-in-place Split Seat and sports new racing-inspired graphics along with a Sporty Visor for enhanced aerodynamics. The motorcycle is powered by 197.75cc single-cylinder motor and 18.1Nm of torque at 7000 rpm.

TVS APACHE RR 310:

The flagship product from the TVS Apache family, the super-premium motorcycle is an engineering masterpiece, incorporating the best of TVS Motor from 37 years of racing history. Featuring a 4-valve, liquid-cooled 312cc DOHC reverse inclined engine, with an on-board race computer, the TVS Apache RR 310 delivers exhilarating performance with everyday usability.

TVS NTORQ 125:

A scooter unlike any! Inspired by stealth aircraft design, incorporating a punchy 3-valve 125cc engine, a Bluetooth-connected cluster, equipped with TVS SmartXonnect* and the First scooter from TVS Motor Company to incorporate TVS Racing genes, the TVS NTORQ 125 is the scooter from the future.

RACE EDITION Models:

TVS APACHE RTR 160 2V RACE EDITION:

The motorcycle is available in Carburetor variant, gets a 159.7 cc, single-cylinder, 13.03 Nm @6500 rpm, 3D logo, a Digital speedometer with an LED colour change from blue to white. The engine is mated to a 5-speed super-slick gearbox that offers a precise and powerful riding experience, staying true to its racing pedigree. 

TVS APACHE RTR 180 RACE EDITION:

The motorcycle includes 3D TVS logo on the tank, blue backlit digital instrument cluster which features a 0-60kmph speed recorder, lap timer and a service indicator. It has 177.4cc single-cylinder engine which churns out 16.62PS of power and 15.5Nm of torque, mated to a 5-speed gearbox.

India-spec two-wheelers shown for representation.