2021 TVS Apache RR 310 ‘Build To Order’ Slots Completed For September 2021

Next lot bookings commence from October 1

TVS has garnered tremendous response for its new Apache RR 310 ‘Build To Order’ service, so much so that the first lot of bikes have all been accounted for. The BTO service allows you to customise your new RR 310 to suit your riding needs, with the inclusion of the Dynamic and Race kits. 

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The bike was launched last month at Rs 2,59,500 (ex-showroom) with the Dynamic and Race kits priced at Rs 12,000 and Rs 5,000 respectively. The booking process for the next lot of 50 ‘BTO’ units commences on October 1.

For 2021, while not a lot has been changed on the stock RR 310, the Dynamic and Race kits change the riding dynamics of the sporty Apache. The former kit includes bits like fully-adjustable suspension while the latter is primarily meant to make the ergonomics of the bike better suited to sport and track riding. To know about our experience of these kits, head here to read the review of the Apache RR 310 BTO from the MMRT, Chennai.

Here’s the company’s official press statement:

TVS Apache RR 310 Build To Order (BTO) motorcycle attains 100% bookings for the first month of its launch

Bangalore, September 24, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced its flagship motorcycle TVS Apache RR 310 BTO, has attained 100% bookings.  The first product under TVS ‘Build To Order (BTO)’ platform has received tremendous response from the customers and has achieved this milestone.  The next slot for booking TVS Apache RR 310 BTO will commence from October 1, 2021.

The TVS BTO platform empowers the customers to customise and personalise their two-wheelers when making a purchase, which will be built directly at the factory as per their requirement(s).  TVS Apache RR 310 (BTO) customers can select pre-set kits, graphic options, rim colour options, and personalised race numbers.  The kits, namely, Dynamic and Race, offer an array of features that further accentuate performance and styling as per customers' usage and needs.

To place an order on the TVS ‘Built To Order’ platform, customers can download the TVS ARIVE app or visit the web configurator, which will allow them to configure their motorcycle. Customers get to choose between performance kits, colour options, and black or red alloy wheels for the Titanium Black colour.  They also get the opportunity to personalise their race machine with a unique race number, available as a graphic on the visor.  In addition to this, TVS Motor Company is offering a unique ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines.  Customers can also track their orders across various stages on the TVS ARIVE app or the web configurator.  The app can be downloaded on Google Playstore and Apple App Store for iOS.